And with Real Magnet, it’s easy to implement and use. We’ve taken the common campaigns used by membership-based organizations and made it easier to build them.
Rather than asking users to create each campaign from scratch, features such as the campaign wizard make it easy for users of all skill levels to create powerful campaigns in just a few simple steps.
First choose a campaign type, then answer a few basic questions (Who is in the campaign? How many messages? Timing between the messages? etc.), click submit, and your campaign is up and running!
Real Magnet makes it easy to manage both basic and complex campaigns. Our Workflow Builder provides a blank canvas where you pull in different images/content/objects to create the most intricate campaigns and workflows.
Campaigns that can be automated with Marketing Automation for Associations include:
- Membership Renewal - Leverage our netFORUM integration to create fully automated renewal campaigns. Data is synced and qualifying members are added to your renewal series automatically. You control the number and timing of messages and create separate paths based on engagement (e.g. opens, clicks) and abandonment.
- Conference, Events and Webinar Promotions - Leverage personalized emails, branded landing pages, social messaging, and automatic confirmation/reminder emails to maximize attandance of your events. Use the “abandonment” functionality to have tailored messages sent automatically to any invitee who visits the registration page but doesn’t actually register.
- Inbound Marketing and New Member Acquisition - Marketers with little or no technical know-how can easily build SEO-optimized, fully branded landing pages for capturing prospects’ data. Add prospects to a multichannel, nurturing campaign that uses lead scoring to identify the hottest prospects and trigger notifications to your sales team.